Better learning through video
Discover Your Ford is a livestream/VOD program designed to educate new Ford owners about all those confusing lights on the dash and what that mysterious dial over there is all about. I contributed to this program as a senior writer, creative lead, and video director.
Anatomy of a feature video
A feature video is a tightly focused, two- to three-minute highlight of a specific technology or vehicle feature. I was responsible not only for script creation but also for collaborating with the production team to scout locations, develop scenarios, brainstorm camera angles, and assist with editing.
DYF livestreams allow viewers to have their questions answered live on-air.
Every show needs an intro
Of all the elements needed to create a livestream show, an engaging intro was essential. I spearheaded the development of this as a component for the program.
